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Title : California Exchange named "Covered California"
link : California Exchange named "Covered California"

California Exchange named "Covered California"

The California Health Benefits Exchange has approved the name for the Exchange, which will open on January 1, 2014.

Although I though "Avocado" was cool, and also liked "Condor" quite a lot (and hated Ursa which did make the finals), those names were eliminated in test panels and "Covered California" was chosen as the new exchange name going forward.

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Exchange marketing is set to begin on July 1, 2013 and we should have a clearer idea on both Qualified Plan design and pricing in the market (inside or outside of the exchange).

Dave

www.davefluker.com

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